The Flemish Institute for Healthy Living

Passive smoking: when a house is not a home

The Flemish Institute for Healthy Living (Vlaams Instituut Gezond Leven) is an official umbrella organisation in support of the Flemish policy on health promotion and disease prevention. The goal of the Flemish Institute for Healthy Living is to help people live healthily in an accessible way.

In 2016 and 2017 TinQwise assisted with a health campaign on the dangers of ‘smoking indoors around children’. This campaign was in collaboration with Fight against Cancer (Kom op tegen Kanker).

The target audience of the campaign was the smoker, but it offered intermediaries a helpful methodology to strike up a conversation: ‘Passive smoking: when a house is not a home’. An intermediary is anyone who comes into contact with smokers and can talk about it with their clients, e.g. nurses, doctors, social workers, … These intermediaries were free to follow the e-learning course or receive special training from medical environmentalists of the Flemish Logo’s (Vlaamse Logo’s) based on course materials provided by TinQwise.

Closing the gap

In close consultation with the Flemish Institute for Healthy Living, TinQwise helped distribute the correct information in the most accessible way:

  • Bridging the communication gap between intermediaries and clients, and using relevant knowledge and skills to reduce resistance
  • Increasing knowledge on passive smoking in intermediaries
  • Practising motivational interviewing technique with intermediaries
Closing the gap


For this, the medical environmentalists of the Logo’s and the employees of the Flemish Institute for Healthy Living were asked to be part of the project team and take on their role as content experts. In close cooperation with them, TinQwise provided all didactical elements and developed:

All this was supplemented with additional didactical tools and a train-the-trainer session for intermediaries.

Test your own knowledge on (passive) smoking and follow the online module.


These TinQers have worked on this learning tool