For Belfius the digital revolution is a perfect opportunity to connect more closely with its client base, which is why Belfius are taking a lead in mobile banking. This strategy brings with it a lot of changes for their employees. 'Destination Digital' was launched to guide employees through the change in mindset and skills.
Destination Digital is a mobile learning platform that helps employees improve their knowledge and skills on a weekly basis in an original and fun way.
The digital journey by Destination Digital has several levels and check points with short learning bites and mini-games ranging from 3 to 5 minutes.
Every week, new check points are published so everybody can learn at their own pace and the learning process remains refreshingly pleasant.
If an employee runs into trouble or has any questions, they can reach the 650 Digital Masters. They stimulate employees and help them move along.
The Digital Masters will receive more information about the contents and their role thanks to webinars and extra check points, thereby forming a crucial part of the success behind Destination Digital.
It sure is a great success! In only one year, as many as 5,000 participants received their digital certificate. 87% of the also indicated that their digital mind had received a strong boost. That was exactly the goal of this project – and why it was later awarded a L&D award.
Destination Digital is a full mobile first learning campaign. By dividing the contents over a period of time, the amount of learning retention stays high. We’ve applied as much as possible of the learning principle Spaced Learning; even the content of the program isn’t developed all at once, so we can respond to current affairs and feedback from the target audience. This makes the interventions customized, current and personal – an important approach when changing attitude and behavior.
These TinQers have worked on this learning tool
Indra Van Caesbroeck
Lien De Bie
Learning Consultant / Content Lead
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